Privacy Policy

Last updated: January 2025

1. Introduction

GroundWork ("we", "our", or "us") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website (thegroundworkway.com) or use our services.

We are based in the United Kingdom and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

The data controller responsible for your personal data is:

GroundWork
Callum Drabble
Email: callum@thegroundworkway.com

3. Information We Collect

We may collect the following types of personal data:

  • Contact Information: Name, email address, phone number when you book a discovery call or contact us
  • Business Information: Company name, role, and business details you share during consultations
  • Communication Data: Content of emails, messages via WhatsApp, and notes from our coaching sessions
  • Technical Data: IP address, browser type, device information, and pages visited (collected automatically)
  • Usage Data: How you interact with our website, including pages viewed and time spent

4. How We Use Your Information

We use your personal data for the following purposes:

  • To provide our coaching and consulting services
  • To respond to your enquiries and schedule discovery calls
  • To send you relevant communications about our services (with your consent)
  • To improve our website and services
  • To comply with legal obligations

5. Legal Basis for Processing

We process your personal data based on:

  • Contract: Processing necessary to provide our services to you
  • Consent: Where you have given explicit consent for marketing communications
  • Legitimate Interests: To improve our services and website functionality
  • Legal Obligation: To comply with applicable laws and regulations

6. Cookies and Analytics

Our website may use cookies and similar technologies to enhance your browsing experience. We use:

  • Essential Cookies: Required for the website to function properly
  • Analytics Cookies: To understand how visitors use our website (e.g., Google Analytics)

You can control cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

7. Third-Party Services

We use the following third-party services that may process your data:

  • Cal.com: For scheduling discovery calls
  • WhatsApp (Meta): For messaging communications
  • Google Analytics: For website analytics

Each of these services has their own privacy policy governing their use of your data.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

  • Client records: For the duration of our business relationship plus 7 years for legal compliance
  • Marketing contacts: Until you unsubscribe or request deletion
  • Website analytics: Up to 26 months

9. Your Rights

Under UK GDPR, you have the following rights:

  • Right of Access: Request a copy of your personal data
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your data (subject to legal requirements)
  • Right to Restrict Processing: Request limitation of how we use your data
  • Right to Data Portability: Request transfer of your data to another service
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent at any time for consent-based processing

To exercise any of these rights, please contact us at callum@thegroundworkway.com.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes:

  • Secure, encrypted communications
  • Limited access to personal data on a need-to-know basis
  • Regular security assessments

11. International Transfers

Your data may be transferred to and processed in countries outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK ICO.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: callum@thegroundworkway.com

14. Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Website: ico.org.uk
Telephone: 0303 123 1113